The Word Leader Podcast

75. What is Expert Positioning?

January 04, 2021 Leandre Larouche
The Word Leader Podcast
75. What is Expert Positioning?
Chapters
The Word Leader Podcast
75. What is Expert Positioning?
Jan 04, 2021
Leandre Larouche

We often talk about positioning ourselves as experts and using our story. But what does this really mean? It means we need to show our journey from struggle to authority. We need to show people we understand where they are and that we are exactly where they want to be. This way, we build both trust and connection, which puts people in the right frame of mind to want to learn from us. In the end, we need to show our audience they can trust us both emotionally and intellectually. Watch our free training on the 3-step Stoic writing method that can help you write your dream book in 16 weeks.

Show Notes

We often talk about positioning ourselves as experts and using our story. But what does this really mean? It means we need to show our journey from struggle to authority. We need to show people we understand where they are and that we are exactly where they want to be. This way, we build both trust and connection, which puts people in the right frame of mind to want to learn from us. In the end, we need to show our audience they can trust us both emotionally and intellectually. Watch our free training on the 3-step Stoic writing method that can help you write your dream book in 16 weeks.