The best way to create trust and connection between you and your reader is to create a sense of complicity. Your readers feel complicit when they feel they have access to secrets you share with them. In other words, they are the only people who can understand what you are saying because you have a special relationship. To create such complicity, you need to utilize pieces of information you’ve previously shared with readers in such a way that readers have a ha-ha moment that other people could not if they just tuned in.
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