The Word Leader Podcast

104. Two Target Audiences

February 10, 2021 Leandre Larouche
The Word Leader Podcast
104. Two Target Audiences
Chapters
The Word Leader Podcast
104. Two Target Audiences
Feb 10, 2021
Leandre Larouche

When writing your book — or anything else for that matter — you always have two target audiences. You have the people who need your book and you have the people who want your book. The difference between these people is a necessity. Those who need your book have a problem to solve whereas the people who want your book have an interest they would happily indulge in. That said, you want to write for the people who need what you have to say. If you can write for those who want it as well, that’s great — but make sure you don’t do so at the expense of those who need your writing. If you do, you reduce your impact. Watch our free training on the 3-step Stoic writing method that can help you write your dream book in 16 weeks.



Show Notes

When writing your book — or anything else for that matter — you always have two target audiences. You have the people who need your book and you have the people who want your book. The difference between these people is a necessity. Those who need your book have a problem to solve whereas the people who want your book have an interest they would happily indulge in. That said, you want to write for the people who need what you have to say. If you can write for those who want it as well, that’s great — but make sure you don’t do so at the expense of those who need your writing. If you do, you reduce your impact. Watch our free training on the 3-step Stoic writing method that can help you write your dream book in 16 weeks.