When writing your book — or anything else for that matter — you always have two target audiences. You have the people who need your book and you have the people who want your book. The difference between these people is a necessity. Those who need your book have a problem to solve whereas the people who want your book have an interest they would happily indulge in. That said, you want to write for the people who need what you have to say. If you can write for those who want it as well, that’s great — but make sure you don’t do so at the expense of those who need your writing. If you do, you reduce your impact.
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