The Word Leader Podcast

107. Is it Ever Okay to Bribe Your Audience?

February 15, 2021 Leandre Larouche
The Word Leader Podcast
107. Is it Ever Okay to Bribe Your Audience?
Chapters
The Word Leader Podcast
107. Is it Ever Okay to Bribe Your Audience?
Feb 15, 2021
Leandre Larouche

As the expert, you know things your audience doesn't, and you have the power to make things happen for them. But people know what they want, not what they need. And these two things often conflict, so you need to shift their beliefs. And it might involve bribing them. Is it ever okay to bribe them? The answer is yes — if you do it for your audience’s benefit. The reason I talk about this is that I want to bribe you: If you leave a review for this podcast and send a screenshot to [email protected], I will get on the phone with you for 15-20 minutes and you can ask me anything about writing. How’s that for a bribe?



Show Notes

As the expert, you know things your audience doesn't, and you have the power to make things happen for them. But people know what they want, not what they need. And these two things often conflict, so you need to shift their beliefs. And it might involve bribing them. Is it ever okay to bribe them? The answer is yes — if you do it for your audience’s benefit. The reason I talk about this is that I want to bribe you: If you leave a review for this podcast and send a screenshot to [email protected], I will get on the phone with you for 15-20 minutes and you can ask me anything about writing. How’s that for a bribe?