For the past ten years, the biggest conversation topic in the self-publishing world has been making it to the best-selling list. But best-sellers don’t matter in the end. For one thing, selling a lot of books doesn’t mean greater impact — and you can hack your way to the Amazon best-selling list without actually selling a lot of books. Instead of focusing on being a best-seller, why don’t we focus on being a best-reader? Why don’t we invest our time and money in writing something so compelling people would be crazy not to buy?
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