In marketing, the more sophisticated market we have, the more we need a unique mechanism to convince our audience to buy. The same is true in writing. When we enter saturated conversations, we need to think about how to provide a quality angle and contribution. Oftentimes, the progress we’ve made in a contribution comes not only with gains but also with losses. To position yourself as the leader, the philosopher, and the historian, investigate what was lost in the conversation and bring back the conversation to its original concept. Old is often better than new.
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