The Word Leader Podcast

138. How to Sell Books Without Having to Sell

March 26, 2021 Leandre Larouche
The Word Leader Podcast
138. How to Sell Books Without Having to Sell
Chapters
The Word Leader Podcast
138. How to Sell Books Without Having to Sell
Mar 26, 2021
Leandre Larouche

The key to sell books is to craft a solid concept and make a mouth-watering promise to the reader. Although we can think critically and rationally, we human beings are emotional creatures and make buying decisions as such. The best thing you can do as an author is to sell an identity your readers will get from reading your book. Take the 5 AM Club, for example. It’s more than a book; it’s a club, a movement. To sell books without having to sell, craft a solid concept, make a promise, and sell an identity.  Watch our free training on the 3-step Stoic writing method that can help you write your dream book in 16 weeks.



Show Notes

The key to sell books is to craft a solid concept and make a mouth-watering promise to the reader. Although we can think critically and rationally, we human beings are emotional creatures and make buying decisions as such. The best thing you can do as an author is to sell an identity your readers will get from reading your book. Take the 5 AM Club, for example. It’s more than a book; it’s a club, a movement. To sell books without having to sell, craft a solid concept, make a promise, and sell an identity.  Watch our free training on the 3-step Stoic writing method that can help you write your dream book in 16 weeks.