The Word Leader Podcast

139. How to Use Logic & Rhetoric

March 29, 2021
The Word Leader Podcast
139. How to Use Logic & Rhetoric
Chapters
The Word Leader Podcast
139. How to Use Logic & Rhetoric
Mar 29, 2021

Logic and rhetoric are both necessary in the making of great writing. You cannot convince your audience simply by telling stories and using rhetorical figures. Nor can you convince your audience simply by laying out rational arguments. The truth is, humans are emotional creatures. You need to appeal to emotions before you appeal to logic. Once you’ve met your audience where they are emotional, you can make a rational case. This is how convincing writing works. Watch our free training on the 3-step Stoic writing method that can help you write your dream book in 16 weeks.



Show Notes

Logic and rhetoric are both necessary in the making of great writing. You cannot convince your audience simply by telling stories and using rhetorical figures. Nor can you convince your audience simply by laying out rational arguments. The truth is, humans are emotional creatures. You need to appeal to emotions before you appeal to logic. Once you’ve met your audience where they are emotional, you can make a rational case. This is how convincing writing works. Watch our free training on the 3-step Stoic writing method that can help you write your dream book in 16 weeks.