We all know how a good brainstorming session can bring forth some of the best ideas. But what exactly is brainstorming and why does it work? And what is the most effective way to brainstorm? Brainstorming is a process where people come together in order to generate as many ideas as possible. The key to successful brainstorming for a book is to do it with other people who have a broad general culture. People with broad general culture will help you identify fresh, new, and original ideas, and they will help you connect the dots and create concepts. Your success relies on whom you surround yourself with.
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