There are three components to a great book: style, substance, and aura. You need to engage your readers with the way you write and present content. You need to show the depth of thinking to reassure your readers they are being led in the right direction. You need to create a sense of relevance around your topic and your personal brand. With these three elements, you have a book promising to be successful. The good news? You already have these components inside of you. You just need to apply them to your writing.
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